In-Game Ads Coming To Guitar Hero, Other Activision Games (ATVI)
...games, starting with "Guitar Hero World Tour." They already had a two-year exclusive deal with EA (ERTS) on the PS3 -- which means they've wrapped up the two biggest game publishers' PlayStation games
This is bad news for rival in-game ad company Double Fusion, which signed a deal to distribute ads on Sony's (SNE) own PS3 games, and has some...
