In-Game Ads Coming To Guitar Hero, Other Activision Games (ATVI)
...game advertising win for IGA Worldwide, which signed an exclusive, multi-year deal to sell in-game ads on Activision's (ATVI) PS3 games, starting with "Guitar Hero World Tour." They already had a two-year exclusive deal with EA (ERTS) on the PS3 -- which means they've wrapped up the two biggest game publishers' PlayStation games
This is bad...
