ICTV, a leader in bringing web content to televisions, has decided to adopt their ActiveVideo brand as their primary title. ActiveVideo Networks will be the name the company as a whole goes by from the present day onward.

The name change is a result of the company wanting to better convey the move of the company to an even larger commitment to bring Web content to your televisions in the form of video, photos and social media. In a quote to Chris Albrecht of NewTeeVee, the chief strategy officer of ActiveVideo Networks, Ed Foreman said, “We renamed ourselves ActiveVideo Networks because the future of television isn’t just TV. It’s a lot more, it’s something the viewer participates in. A future in which includes [sic] recommendations and a broader range of video content.”

At this past Consumer Electronics Show (CES), there was a heavy emphasis from manufacturers on a move to televisions that would narrow the gap between the center of family room entertainment and the Internet. There will presumably be more and more news on this topic as time progresses, with more companies such as ActiveVideo Networks emerging in the near future.

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