Youtube will soon be having full length feature films, thanks to intense competition and popularity of Hulu. Apparently Google is talking to major film companies and studios in order to launch ad-supported streaming movie service and we could see the efforts bearing fruit in the next 30-90 days. However, not all Studios are comfortable with giving Youtube access to full length movies, according to CNET:

To be sure, not all the studios are prepared to give YouTube full-length movies. Canadian film company Lionsgate agreed in July to give YouTube access to only short movie clips. At least one other studio is trying to cut a similar deal for short-form content with Google, said a separate high-level industry insider.

There’s skepticism in some circles about whether enough ads can be placed into a streaming movie to make it profitable without also overloading viewers with commercials. Another sticking point with some of the film companies is Google’s insistence on using a specific ad format for feature films, according to two studio sources. They declined to specify which ad unit Google prefers–whether it’s prerolls or postrolls or something else–but said some of the studios want the final say on how to advertise to viewers.

[via CNET]

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