We had earlier talked about the finalist for the Amazon Startup Challenge and today Amazon announced the winner. The winner for this competition was Yieldex built on Amazon’s infrastructure based on the cloud concept. The service provides solutions for ad management, enabling publishers to distribute ad campaigns effectively and predict how they are delivered. CEO Tom Shields made a blog post at winning the prize,stating at one place:
Andy Jassy, the SVP of AWS said some nice words and gave us the traditional golden hammer. We were then invited to take a whack at an old rackmount server they had, to symbolize the destruction of our own servers. John and I both hammered it pretty hard, but we barely dented it - those steel frames are tough.
Then everyone came up to congratulate us, and we shook hands with big grins on our faces. We took a couple of pictures, approved the quote in the press release, and talked with the Amazon folks some more. All great stuff.
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